The Challenge
81% of people think they drive better after a drink. That dangerous overconfidence needed a wake-up call.
81% of people think they drive better after a drink. That dangerous overconfidence needed a wake-up call.
The Solution
Heineken’s “The Night is Full of Great Drivers” turned F1 imagery on its head, showing that when you feel invincible, it’s exactly when you shouldn’t drive.
The Impact
A clever, culturally relevant campaign that reached drivers where they needed it most—right at the intersection of confidence and risk.
