The Challenge
How do you take Snickers' famous "You're Not You When You're Hungry" message to the next level—making it personal and interactive?
How do you take Snickers' famous "You're Not You When You're Hungry" message to the next level—making it personal and interactive?
The Solution
Enter “The Shame Box,” a direct mail campaign that gave people a playful way to embrace their hunger-driven alter ego. Each box was a cheeky reminder that when hunger strikes, we all need Snickers to get back to ourselves.
The Impact
A laugh-out-loud moment that hit home, connecting with fans on a personal level and proving that even our quirkiest cravings deserve to be indulged.
