The Challenge
How do you celebrate Tui’s anniversary while honouring its iconic past designs?
How do you celebrate Tui’s anniversary while honouring its iconic past designs?
The Solution
We created “The Coaster Poster”—a nostalgic tribute to Tui’s history in Hawkes’ Bay. Each poster featured classic Tui designs printed on absorbent stock, with coasters that could be popped out and used. It wasn’t just a poster; it was a piece of Tui’s legacy.
The Impact
A functional keepsake that brought Tui fans closer to the brand’s history, earning a finalist spot at AXIS and reminding everyone why Tui has been loved for generations.
