The Challenge
How do you capture the indulgent appeal of Griffin's Toffee Pops Salted Caramel?
How do you capture the indulgent appeal of Griffin's Toffee Pops Salted Caramel?
The Solution
“Profanely Good” was a tagline that tapped into the brand’s cheeky side, making this treat feel a little sinful and a lot delicious.
The Impact
A simple, memorable line that gave Griffin’s Toffee Pops an edge, capturing the indulgence in every bite.
