The Challenge
Drinking and driving is still a global issue, even with F1 stars in the spotlight.
Drinking and driving is still a global issue, even with F1 stars in the spotlight.
The Solution
Max Verstappen: F1 prodigy and Heineken’s champion of responsibility. In "The Best Driver" campaign, Max’s racing skills took centre stage, delivering a powerful message: the best driver is the one who never drinks.
The Impact
With a blend of high-octane action and humour, we made safe driving as thrilling as the fastest lap, proving that enjoyment and responsibility go hand in hand with Heineken.
