The Challenge
Volkswagen was launching the new Amarok. Now, funny thing, Amarok means "Wolf" in Inuit mythology.
Volkswagen was launching the new Amarok. Now, funny thing, Amarok means "Wolf" in Inuit mythology.
The Solution
“Wolf” tapped into the mythology, positioning the Amarok as a force of nature that stands alone, just like the wolf it’s named after. We built a narrative around strength, resilience, and independence, making the truck as legendary as its namesake.
The Impact
A launch that didn’t just introduce a vehicle but cemented its place in the wild—connecting drivers with the spirit of the lone wolf.
